What colors mean to businesses
From elegance and evil to freshness and fertility. You might not think a lot about colors. But companies do and they're betting that their choice of colors in branding themselves and their products will appeal to you whether you know it or not. Here's a summary of what different colors are thought to mean or are associated with (note that some colors have different meanings in different countries):
• 	Black: Elegance, power, evil, mystery.
• 	Blue:Loyalty, trust, calmness (certain shades).
• 	Brown:Dependability, masculinity.
• 	Gold:Prestige, wisdom, wealth, quality.
• 	Gray: Practical, middle-of-the-road.
• 	Green: Nature, freshness, fertility.
• 	Orange: Energy, joy, activeness.
• 	Pink: Femininity, romance.
• 	Purple: Royalty, creativity, luxury, magic.
• 	Red: Energy, danger, passion.
• 	White: Lightness, purity.
• 	Yellow: Happiness, warmth.