Lessons from Web 2.0

Adapted from What Is Web 2.0

• Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
• Network effects from user contributions are the key to market dominance in the Web 2.0 era.
• Operations must become a core competency.
• Users must be treated as co-developers.
• Support lightweight programming models that allow for loosely coupled systems.
• Think syndication, not coordination.
• Design for "hackability" and remixability.

Core Competencies of Web 2.0 Companies

• Services, not packaged software, with cost-effective scalability
• Control over unique, hard-to-recreate data sources that get richer as more people use them
• Trusting users as co-developers
• Harnessing collective intelligence
• Leveraging the long tail through customer self-service
• Software above the level of a single device
• Lightweight user interfaces, development models, AND business model

Web 2.0 Design Patterns

• The Long Tail
• Data is the Next Intel Inside
• Users Add Value
• Network Effects by Default
• Some Rights Reserved
• The Perpetual Beta
• Cooperate, Don't Control
• Software Above the Level of a Single Device